TOPGotop

News

MARWI Industry Wins Award at the 2025 Taipei Cycle Show

28 Mar 2025
2025-Mar-28

From Dajia’s Anvil to the Global Bicycle Stage: Marwi Industry’s SP-157 Pedal Innovation – Chairman Pai Cheng-Chung Reveals Over 40 Years of Innovation

In the global bicycle industry, central Taiwan—especially the Dajia region of Taichung—has always played a pivotal role in the supply chain for key components. Born in this very region, MARWI Industry has spent over four decades evolving from a manufacturer of basic parts into an internationally renowned brand, known for its craftsmanship and innovative designs. As the 2025 Taipei International Cycle Show (TAIPEI CYCLE) approaches, MARWI is introducing the SP-157 folding pedal—its latest offering to cyclists worldwide. This product not only represents the company's dedication to innovation but also embodies its rich history and vision for the future.

SP-157: Enhanced Grip and Thoughtful Design for Diverse Cyclists

The core highlight of the SP-157 folding pedal is undoubtedly its revolutionary "sandpaper-like" surface treatment. As previously teased, this specialized technology significantly enhances friction, ensuring cyclists experience a stable and secure grip in all weather conditions and terrains. While this may seem like a minor upgrade, it reflects MARWI's relentless pursuit of user safety and riding experience.

Beyond its exceptional grip, the SP-157 boasts a lightweight, foldable design that caters to the diverse needs of modern cyclists. Whether urban commuters navigating city streets and needing a quick-folding bike for public transport, or adventure seekers tackling rugged trails who require compact and easy-to-carry gear, the SP-157 delivers outstanding convenience. Constructed with high-strength, lightweight materials and subjected to precision manufacturing and strict quality control, it guarantees durability and efficient power transmission—ensuring every pedal stroke is both reliable and effective.

The "sandpaper-like" anti-slip technology of the SP-157 is a testament to MARWI’s R&D capabilities, addressing real pain points faced by cyclists in specific riding conditions. Meanwhile, its folding functionality aligns with the growing popularity of compact bikes, folding bikes, and e-bikes, showcasing MARWI’s keen insight into market trends. At the upcoming Taipei Cycle Show, industry media outlets such as Yen-Lun are expected to regard the SP-157 as a key indicator of Taiwan's ongoing innovations in bicycle components.

The MARWI Legacy: Chairman Pai Cheng-Chung and the Dajia Bicycle Legend

No discussion of MARWI is complete without mentioning its founder and chairman, Pai Cheng-Chung. Established in 1983 in Dajia, MARWI Industry was built upon Chairman Pai’s commitment to quality, technology, and trustworthiness. Reflecting on MARWI’s early days, he might say: "We started in Dajia, facing tough conditions in the beginning, but we always believed that if we focused on making the best products, we could earn the trust of our customers."

Looking Ahead: Innovation Never Stops

The MARWI SP-157 folding pedal, as an early highlight of the 2025 Taipei Cycle Show, is more than just a product showcase—it is a reflection of Marwi Industry’s 40-year commitment to quality and innovation. From a humble factory in Dajia to the global stage, from fulfilling basic needs to leading design trends, MARWI's journey is a testament to Taiwan's ever-advancing bicycle industry.

As cycling continues to grow in popularity worldwide, driven by environmental awareness and the pursuit of a healthier lifestyle, companies like MARWI—deeply rooted in local expertise yet globally focused—will continue to shape the future of the bicycle industry with their innovative products.